If you are a webmaster, then you might be wondering whether incoming links are important. You might be wondering whether you should put a lot of work into trying to obtain links pointing to your site. The truth is that incoming links prove that your site is useful to visitors. If someone links to your site, then he is basically saying that he appreciates it. Search engines understand that and that is why websites with more incoming links are listed higher in search results. The major search engines always take into account whether there are many links incoming to your site or not.