A company’s brand is its visual identity. It should show how the company is different from the rest. A brand makes a statement about a company’s ideals. How do you know if your brand needs a change? Well, does your brand attract the type of clients that you want? If you are constantly attracting customers that come in the door but never purchase anything, then maybe your brand is not resonating with the right customers. Or, it could be that your brand no longer represents your company. Many successful companies have to rebrand at some point as their success transforms the company. As a company goes through changes, they must also change their branding, as well. So, if you have decided that it is time for a rebrand, what steps do you need to take to make a change?
Research
Conducting research to help you understand your customers and the market is one of the most important steps to rebranding. Determine what your current customer’s wants, needs and opinions are. Find out how they view your company. Next, research the competition. Find out about your competitors’ services, products and public opinion. Talk to your employees. Ask how they feel about the company’s brand and image. This research should tell you what is working with your brand and what is not working. It will help you determine what needs to be changed. This information will also be useful in figuring out how to connect with your target market.
Choose Signage
Your company’s sign is one of the most important parts of your brand. It represents the company to the outside world. No rebrand is complete without the right sign. Choose a corporate signage designer that has substantial experience in the sign industry. It is important to work with a company that can help with design and implement a signage program that will accurately communicate the integrity of your brand identity.
Implement Changes
Once you decide upon changes, implement them. Communicate the changes in your company’s brand by making changes to your website, sales tools and social media sites. Make sure that all of your company’s logos and designs are consistent across the board. You do not want your customers to be confused with inconsistency.
Rebranding is a process that will help you change how your business is viewed by the world. By following the steps above, you can make changes to your brand to help ensure that it represents your company in the way that you want.